Largest Norwegian newspaper groups

Information concerning the largest companies in the Norwegian newspaper sector is compiled by medianorway, based on the newspaper companies' annual reports and the report "Avisåret". Only Norwegian newspapers where the companies are in control, either directly or through subsidiaries or joint ventures, are included. Until 2020 newspapers with print editions are counted only. Free newspapers and newspapers with less than one weekly edition are not included.

From 2014 onwards circulation is reported as net circulation (print and online). From 2017 onwards VG+, the premium edition of Norway's largest newspaper, Schibsted-owned VG, is included. The premium edition of the tabloid Dagbladet is included in total circulation from 2019 onwards.

The media groups' turnover in Norway is part of the overview from 2016 onwards . Schibsted's turnover includes revenues from marketplaces (classified ads) and other online activities.
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Largest Norwegian newspaper groups 2020

Company Number of
papers
Total
circulation
(1000 copies)
Share of
total
circulation
Turnover
(mill. NOK)
Largest owners
Print
newspapers
Online
newspapers
Print
newspapers
Online
newspapers
Total
Schibsted907420742297663Blommenholm Industrier AS (26%)
Folketrygdfondet (9%)
State Street Bank and Trust Comp (3%)
Amedia73768126707283404Amediastiftelsen (100%)
Polaris Media4223597366142109Schibsted ASA (29%)
NWT Media AS (26%)
Must Invest (15%)
The Bank of New York (5%)
All newspapers215122498432541100
Notes:

In 2020 Amedia's newspapers include seven subscription based, online-only newspapers. Only two of them had audited circulation figures.

From 2017 onwards, VG+, circulation of the premium online edition of Schibsted-owned VG, is included in total circulation. This affects the shares of the media groups. VG has not reported VG+' circulation before 2017.

Schibsted's Norwegian turnover includes media houses in Norway, as well as market places and other online activities.

In 2015 Schibsted issued a new class of B-shares with a tenth of the voting rights of the original shares (A-shares). In this overview the ownership information is based on share of voting rights.

2014 onwards the overview is based on net circulation (print and online combined).

Ownership information applies to the same year as circulation figures.

Important:
When using data from this database please refer to medianorway as well as the original source of the statistics.

Medienorge may have more detailed data than presented here. Please contact us by phone or e-mail.

Sources
Avisåret (annual report)
Companies' annual reports

Tools
Download data as Excel-document
 
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